The business
knowledge base

A framework that frames products around the progress a customer is trying to make.

The percentage of recurring revenue retained from existing customers over a period, including expansion and churn.

A go-to-market motion where the product itself drives acquisition, conversion and expansion.

An architecture that grounds model output in retrieved documents, reducing hallucination and unlocking private knowledge.

The total revenue opportunity available if a product achieved 100% market share, used to size an opportunity.

The direct revenues and costs of a single unit, typically one customer, expressed through CAC, LTV and contribution margin.